Open to new challenges · Remote

I design products that turn complex processes into simple experiences.

I'm Natalia Elizabeth Ormazabal, a Senior UX/UI Product Designer. For over 18 years I've been connecting people's needs with business goals, and today I lead the Design System and discovery of internal applications for a leading Energy & Oil company.

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Years in design: 18+
Apps using my DS: 30+
Accessibility: AA

Figma (Expert) Design Systems User Research Advanced prototyping Service Design Heuristic evaluation Card Sorting User Testing Power Apps · SharePoint · Fluent UI WCAG 2.1 HTML5 · CSS3 · Sass AI-assisted design Scrum · Jira

01 — My approach

I think before I draw. I validate before I deliver.

I work in environments with many roles, business rules and approval flows. My process is built to reduce uncertainty at every step, so developers receive decisions, not just screens.

01

Research & Discovery

Field interviews, functional analysis and role mapping to understand the real problem behind the request.
- Interviews
- Proto-personas
- Service Design
02

Architecture & Flows

Workflows, information architecture and wireframes that organize states, permissions and alternative paths.
- User flows
- Card Sorting
- Wireframes
03

UI & Design System

Role-based clickable prototypes built on a scalable, accessible and documented component system.
- Figma
- Tokens
- WCAG 2.1
04

Test & Iteration

On-site usability testing, heuristic evaluation and implementation reviews alongside developers.
- Usability testing
- Heuristics
- Design QA

02 — Case studies

Product impact

A selection of recent projects within the internal app ecosystem of a leading Energy & Oil company, designed at Raona.

01 Design System Enterprise · Power Platform

CoE Design System for the Power Apps ecosystem of a leading Energy & Oil company

Problem: Dozens of internal apps built by different teams, each with its own visual logic. Users had to relearn every tool, and developers rebuilt components on every project.
Solution: I created and maintain an end-to-end Design System for Power Apps (plus its Fluent UI variant for SharePoint): tokens, components, validation patterns, messaging and voice & tone, documented for design and development.

+30

applications with a consistent experience

−35%

UI build time per screen*

02 Web App Management · Multi-role

CMA — Contract Management App

Problem: Contract management involved multiple roles, states and scattered approvals. With no single view, tracking relied on spreadsheets and emails, with a high risk of errors.
Solution: A role-based clickable prototype with clear inboxes, side panels for data entry and validation modals only for state changes. Each version is iterated with users and handed off ready to build.

single view for the whole contract lifecycle

−40%

data-entry errors in the approval flow*

What's the status of the permit for well LLL-1234?

The permit has been under review by the provincial agency for 6 days.

View in SIPNext steps

03 Conversational AI Copilot agent

PERMICHAT — Well-permitting agent

Problem: Checking a permit status in the Integrated Permit System (SIP) required knowing the tool and navigating several screens. Questions ended up as emails and phone calls.
Solution: Designed the conversational experience of a Copilot agent that answers in natural language, along with its visual identity and the user launch strategy.

<10 s

to get a permit status*

prior training needed to use it

04 Web App · SharePoint UX audit + Prototype

CAPAX — External resource & work-cell requests

Problem: Each request went through several areas and approvers, with long forms and little visibility into its status. Users abandoned the form or completed it with errors.
Solution: A UX/UI audit of the app and a role-based clickable prototype on the Fluent UI Design System: step-by-step entry with partial saving, approvals and rejections in validation modals, and clear statuses in every inbox.

guided steps with partial saving

−30%

time to submit a request*

2 3

Made with AI

72%

45%

88%

05 100% designed with AI Web App · SharePoint

Goals Management — Strategic portfolio for a Vice Presidency

Problem: Progress on levers, goals, initiatives and tasks lived in scattered spreadsheets. There was no consolidated view of what was at risk or who owned each update.
Solution: I designed and prototyped the app entirely with AI: hierarchical architecture, a role-based clickable HTML prototype and components aligned with the SharePoint Design System, with side-panel filters and progress logging with history.

levels: lever → goal → initiative → task

−60%

prototyping time thanks to AI*

I also designed: role-based prototypes and design QA for other apps.

Commitments Management
Gas Management App
Surveying App
DOOLE · Health

* Metrics estimated from the team's experience. To be replaced with measured data when available.

03 — Archive

Previous work

Websites, apps and platforms for government, health, mobility and retail that I designed before my enterprise years.

01 / 10

Alibaby E-commerce · Responsive web
Cañoplast Corporate website · Responsive web
Datos Abiertos La Plata Open data portal · City of La Plata
La Plata Activa Assistance program · City of La Plata
#CiudadVerde Waste management · City of La Plata
Smart Experience Mobility app · Mobile UX/UI
Connectar Pass Travel & payments app · Mobile UX/UI
Viaje Seguro Safe rides app · Mobile
Clima MLP Weather app · Mobile
KE Insumos Agribusiness admin dashboard · Web app

Clients

Brands that also trusted me

Studios, startups, professionals and organizations I have worked with throughout my career.

04 — Career

18 years, one focus: people.

From web design and visual communication to product design in enterprise environments, guided by accessibility and social impact.

English B2 WCAG 2.1 City Bell, Buenos Aires

Experience

Sr. Product Designer & Champion · Raona (Leading Energy & Oil company project)

2024 — Present

Strategic product lead for a leading Energy & Oil company: I drive discovery and adoption of digital solutions in complex operational areas. Design System Lead for 30+ Power Apps applications. Service Design, heuristics and on-site testing.
Sr. UX/UI Designer · Raona (Leading Energy & Oil company team)

2023 — 2024

End-to-end design cycle: research, proto-personas, interviews with end users and high-fidelity prototypes.
Sr. UX/UI Designer · TIPS Salud S.A.

2021 — 2023

Interfaces for Hospital Privado de Córdoba and the DOOLE app. Created and maintained the institutional Design System.
Ssr. UX & Web Designer · Modernization Office, City of La Plata

2017 — 2023

WordPress sites and applications to improve the citizen experience, with user-centered design and accessibility at their core.
Before 2017 · Web, UI and art direction
- UX/UI Designer · Mat122015–2017
- Web Designer · Opratel2014–2015
- Web Designer · Medical Web Experts2009–2014
- Art Director · Blow CS2009–2010
- Design & Communication · La Plata Valley2007–2009

Education

Diploma in Digital Experience Design (UXDI)

Postgraduate · Universidad Nacional del Centro (UNICEN)

Visual Communication Design

Universidad Nacional de La Plata (UNLP)

UX/UI Product Design with AI · Espacio UX2026 · in progress
Designing and leading UX processes with confidence · Somos Edison2025
Design Systems in Figma · Udemy2024
UX Writing · Educación IT2024

05 — Contact

Got a complex product? Let's talk.

I'm open to Product Designer roles, projects with agencies and startups, and Design System collaborations.

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I design products that turn complex processes into simple experiences.

I think before I draw. I validate before I deliver.

Research & Discovery

Architecture & Flows

UI & Design System

Test & Iteration